Analysis
SEM Analysis
Analysis begins intelligence gathering. Each search engine is an arena, each search phrase a competition, each site a competitor. We study them collectively, building a research matrix of the market.
Delivered in .xls format using Google docs for ongoing collaboration and revisions.
Architecture
SEM Architecture
Architecture begins with the overall goal of the site. Taking into consideration the analysis and the goal, we establish our strategy.
The strategy is then communicated in a set of plans. This set of plans is the information architecture and includes a site outline, a site flow, and a site map.
Implementation
SEM Implementation
The strategy of architecture is put into action through the tactics of implementation. SEO markup for integration into layout templates is delivered in 5 specs.
Execution can be turnkey, or examples will be deployed and followed by your team.
Tuning
SEM Tuning
Following the first draft of copy and images selection, is the tuning stage. Tuning includes editing copy and tags to be SEO as well as optimizing the goal funnel.
Preferred deliverable format is in a content management system, CMS. Alternative is xhtml.
Metrics
SEM Metrics
Macro metrics measure the site's performance in the context of the larger market. Micro metrics take a look at performance from within the site itself.
The results of the macro and micro metrics lead into analysis as the cycle repeats.
SEM for Small BusinessSEM for Web 2.0 Apps
Web 2.0 Applications are one of the fastest growing sectors of small business on the internet. Catering to what has been called the "Fortune 5,000,00...
More on SEM for Web 2.0 Apps... SEM for Retail
2008 Showcase:
Mais Oui Perfume has one of the largest selections of fine perfume available anywhere in the world.
With a style similar to Sephor...
More on SEM for Retail... SEM for Real Estate
SEM for Real Estate is similar to eCommerce as the goal is to convert a lead into a customer. The 'checkout' process, however, is a bit more involved...
More on SEM for Real Estate... SEM for Engineering
SEO for engineering is about converting prospects into clients. Similar to a real estate transaction, it has longer sales cycle. An engineering firm...
More on SEM for Engineering... SEM for Construction
SEO for construction means converting leads into clients. Each lead is important and should be tracked....
More on SEM for Construction... |
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Managed Analytics
 Process
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SEM by TechnologySEM with Widgets
SEM with widgets is an emerging marketing channel popular among online businesses and web 2.0 apps. This market is developing rapidly. We are ...
More on SEM with Widgets... SEM for CMS
Content Management Systems are used by today's companies to manage small to large web sites. We support turnkey implementation with the big 3: Drupal...
More on SEM for CMS... SEM for Blogs
Blogs are the fastest growing area for SEM, and often complement a CMS in serving a company. We support primarily WordPress, and are open to others....
More on SEM for Blogs... SEM with Metrics
SEM with metrics involves the use of macro and micro metrics applications to measure marketing results and determine the ROI of each channel....
More on SEM with Metrics... SEM for eCommerce
eCommerce systems can benefit immensely from SEM. We work primarily with the big 3: Yahoo Store, Ebay, and Amazon. We also have experience with Inte...
More on SEM for eCommerce... |
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