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Qualifying leads with SurveyGizmo

Ecommerce apps are enviable with their ready-made checkout flows and trackable goals. But with an ajax form app, you can add your own multi-step goal funnel to any site very quickly. These funnels serve as checkout on a non-ecommerce site where a qualified lead is the goal.

Here's a quick howto on adding basic logic to a form using SurveyGizmo. Despite the silly name, it's a powerful tool with a slick interface from the guy who did much of Marketing Sherpa's development. In just 1 minute, I show you in this surveygizmo screencast how to hide or show a page of the form based on how a user answers a question. By chaining together a series of pages using this logic, you can have a complex lead qualifier in no time.

One more thing: this feature is available in the free version. So quit tryin' to imagine how it works and just sign up.
 
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