SEM for Small Business

SEM for Web 2.0 Apps

Web 2.0 Applications are one of the fastest growing sectors of small business on the internet. Catering to what has been called the "Fortune 5,000,00...
More on SEM for Web 2.0 Apps...

SEM for Retail

2008 Showcase: Mais Oui Perfume has one of the largest selections of fine perfume available anywhere in the world. With a style similar to Sephor...
More on SEM for Retail...

SEM for Real Estate

SEM for Real Estate is similar to eCommerce as the goal is to convert a lead into a customer. The 'checkout' process, however, is a bit more involved...
More on SEM for Real Estate...

SEM for Engineering

SEO for engineering is about converting prospects into clients. Similar to a real estate transaction, it has longer sales cycle. An engineering firm...
More on SEM for Engineering...

SEM for Construction

SEO for construction means converting leads into clients. Each lead is important and should be tracked....
More on SEM for Construction...

Organic SEM

Organic SEM, search engine marketing, begins with search engine optimization or SEO. Being in the top 10 search results on Google, Yahoo, and MSN is important for all businesses, even house hold brand names. Yet searching has moved beyond just the search engines. There are many more ways to get found. Knowing these macro channels and understanding the metrics which measure them is essential to seeing the big picture and your company's place in it.

Getting visitors to a site is half of organic search marketing, the other half is funneling them towards the goal. Micro metrics need to be in place to measure those visitors who reach the goal, as well as those who do not, so that analytics can explain why.

Here in Plodonia, years of experience have produced a process which gets results.  More on the SEM process...=
 
Plodonia Organic Search Marketing © 2001-2008  SEM Blog